Paphos, Cyprus · Open to Design Team Lead roles
15 years in design, 8+ of them building and leading creative teams. I turn design into a system: over the last year I built a set of AI tools that made my team faster and cut production cost without losing brand consistency.
Results across trading-platform brands. Featured in Google's Fintech SEA Creative Playbook.
Brands & products I've created for
AI Tools & Systems
Over the last year I built internal AI tools that take routine off the team and keep the brand consistent.
Combined effect: 1,000+ hours of routine removed per year, about two-thirds of a full-time designer returned to creative work.
After Effects
14 languages · a full day of copy-paste cut to about an hour per video
Figma
A 10-banner task in 14 languages: from ~3 days of manual work to a few hours
Figma + API
The most-used screens populated with real data in a couple of clicks
AI agent
100+ banners in ~30 minutes, all on the design system
QA automation
Whole folders checked in minutes, with errors caught before launch
AI agent
Keeps SEO and content timely and channel-aware
Leadership
At Expert Option I built an in-house creative production team from the ground up; it became one of the company's strongest competitive advantages. I led cross-functional delivery across motion, static design, copy, and coordination with development leads.
150+
video assets per week at peak, enabling rapid testing and scaling of top performers across Google, Meta, and TikTok.
85%
video share of paid performance under my leadership, against roughly 20% among competitors.
0 → 6
sourced, hired, mentored and developed a six-person motion team from scratch, scouting candidates myself without recruiters; set the process and the quality bar.
Idea to screen
creative producer in parallel: concepting and scripting, organizing shoots (casting, locations, props) and directing on set, solving problems on the fly, solo or with a team.
How I keep delivery on track
I look for designers with long, successful freelance backgrounds. When freelancing is your living, deadline discipline and working with revisions come built in.
I absorb the chaos: I collect every stakeholder input, edit and constraint, then hand the team one clear brief instead of scattered, late, contradictory feedback. That scatter is the usual reason work gets redone.
I report results and defend the decisions behind them, filtering out low-value revisions that cost days without moving the outcome.
Product & UX
As a product/design lead I owned user-facing flows end to end, leading design and copy and coordinating with development. Every initiative started with research: I talked to users, mapped their jobs-to-be-done, studied weak points in the journey and identified segments. Those insights drove the onboarding, gamification, education platform and lifecycle emails.
Led design, copy and cross-team delivery of a new onboarding flow with development, UX/UI and customer support.
Designed and shipped a gamification layer with design, development and marketing teams.
Led the development of an educational platform with UX/UI, content marketing, development and analytics.
Led design, copy & cross-team delivery at Expert Option, a 30M+ user trading platform.
Showreel
Selected Work
Performance creatives
3D & mapping shows
Product tutorials
AI-assisted video
About
I started as a motion designer in 2011, built and led a creative team from 2018, and spent a year as a product lead owning onboarding, gamification and education. Now I combine all three: leading creative work through systems and AI tooling.
My background is IT engineering, which is why I reach for a script or a plugin where others reach for more headcount. I optimize for team leverage and business outcomes: speed, cost, conversion, consistency.
On the side I build Mirrai Careers — an AI career platform used by job seekers in 30+ countries.
Contact